100% Market, a process in exhibit

Bologna, 2011

CONTRIBUTION: creative direction, coordination, visual thinking, graphic and exhibit design
FUNDED BY: Ugo Bassi Market, Municipality of Bologna
WITH: Re:Habitat cultural association

An exhibition at the Urban Center of Bologna exposed the methodology and the possibilities for the main fruit and veg. market of Bologna, by re-arranging its management system and by re-connecting its pace with the city pulse. The exhibit was the outcome from the project 100% Mercato delle Erbe by Re:Habitat, orchestrated with the Market’s management committee which, sadly, together with the Municipality adopted in the end a series of physical and marketing interventions just aimed at refurbishing the aesthetics and opening some areas to food and beverage consumption. Such trajectory didn’t solve the intrinsic problems of the market.