Francesca Proia, online yoga school

CONTRIBUTION: visual research, visual identity, graphic and web design, e-commerce
WEBSITE: minerascuoladiyoga.com

Mìnera is an online yoga school conceived and run by Francesca Proia. The project is based on the idea that the cycle can launch and extend yoga as a praxis of personal, intimate exploration – akin to excavating a mountain in the search for minerals as mental forms hidden and guarded within the self yet each distinct from the other. Each step and purchase is accompanied by a reading and a video.